Identification the factors that influence revisit intention in creative tourism of Thailand: A conceptual framework

Abstract

This research aims to construct a conceptual framework for exploring the factors influence revisit intention in creative tourism of Thailand. Thailand has abundance culture and natural resources for tourists to enjoy and learn new knowledge. Therefore Thailand is suitable to be creative tourism country. Creative tourism will build dissimilar perception of tourist in activities for identity of destination. This research employed the pull and push factor to be foundation and reviewed many related research for construct the conceptual framework The author found that destination image as pull factor and experience as push factor most significantly influence on revisit intention and there is satisfaction factor as mediator as well.