Consumer ethnocentrism is an important marketing concept that is widely used to understand the potential in the international market. This study investigates the relationships among influencing factors from reference group ...

The retail trade in Thailand is undoubtedly one of the most important economic sectors. In response to the increasingly competitive marketplace, retailers are continually seeking strategies to insulate and increase profit. ...

This survey of the popularity of FM radio stations in Chonburi and nearby provinces was intended to study the listeners’ radio-listening behaviors, their attitudes towards and gratifications of the Sunshine Radio’s programs, ...

This research was aimed to study the level of transformational and transactional leadership of the Japanese and U.S. management working inThailand and their leadership effectiveness as measured by the performance outcomes ...