Browsing Graduate School of Commerce by Subject "Word-of-mouth advertising"

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An investigation of the relationships among service quality customer satisfaction, customer loyalty, and word-of-mouth communication in a retail store in Chachoengsao province, Thailand

Suda Suwannapirom; Sarunya Lertputtarak (2005)

The retail trade in Thailand is undoubtedly one of the most important economic sectors. In response to the increasingly competitive marketplace, retailers are continually seeking strategies to insulate and increase profit. ...

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