Browsing by Subject "Consumer behavior"

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Consumer ethnocentrism and reference group: Case of Thailand

Suda Suwannapirom; Nattavud Pimpa (2006)

Consumer ethnocentrism is an important marketing concept that is widely used to understand the potential in the international market. This study investigates the relationships among influencing factors from reference group ...
The relationship between consumer behavior and factors influencing consumers in purchasing a house in Rayong.

Adisak Chandprapalert; Suthasinee Susiva; Teera Tangsongcharoen (2012)

This research aims to examine consumer house-buying behavior from the consumers’ perspective; to determine house purchasing decisions toward consumer demographics, marketing factors and internal factors and to explore the ...

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